Doritos Roulette Challenges
The asthmatic teen later suffered a severe attack at school, which has now banned the Doritos Roulette snack and issued a warning letter to parents. Beth’s mum Dawn, 54, said: “It’s time.
Doritos Roulette Challenge
- Doritos - Roulette; Doritos - Roulette. Obvesti me o prihodu. Na spletu obstaja tudi 'Doritos Roulette Challenge': klik- Youtube.com - doritos+roulette.
- George Pindar School sent the Doritos warning letters after Beth Laybourn, 14, suffered an asthma attack after participating in the Doritos Roulette challenge. The Scarborough school told parents not to give their children the “dangerous” spicy Doritos to school and shared details about the severe breathing problems Laybourn endured.
- Doritos Roulette huge success has come from Doritos changing the packets contents. The usual crunchy yet tangy flavour is mixed in with a few spicy crisps to give an exciting lunch, discreetly giving the consumers a challenge.
In case your normal bag of Doritos doesn't provide enough entertainment, Doritos have launched this exciting new product: Doritos Roulette. Each bag of Doritos Roulette will contain a number of ultra spicy chips hidden amongst the usual tangy cheese flavour, giving consumers an element of surprise. You know, like Russian Roulette but without the guns.
Doritos Roulette (£1.99 RRP) randomly placed fiery hot tortilla chips are covered with invisible spice making them completely unrecognisable and hidden amongst the tangy cheese chips.
These spicy chips are the hottest that Doritos have ever produced – with the liquid used on them being 10 times hotter than a Jalapeño pepper. Some consumers in other countries are calling the spicy chips 'a solid slap in the face' and many have taken to posting videos of themselves taking the challenge on YouTube.
However, the only thing worse than getting a spicy chip, it seems, is getting a bag with none. Or at least not being sensitive enough to be affected by it.
However, the only thing worse than getting a spicy chip, it seems, is getting a bag with none. Or at least not being sensitive enough to be affected by it.
Our Challenge
Doritos Roulette Challenge
Bring Doritos Roulette NPD to life in-store, inspiring shoppers to ‘Be Bold’ and choose Doritos Roulette for their snacking occasions with friends and family.Created a shopper marketing campaign that nudged shoppers with point of interruption activation in-store and pre-store. Snacks aisle takeover and shopper experiential sampling activation.
Are you Bold enough to try Roulette?
Doritos Roulette Challenge Vragen
Retailer specific promotional campaigns, disrupting shoppers at pre-store and point of interruption in-store.- Promotion entries of over circa 8k across 3 retailers.
- Roll out to 300+ stores with campaign POS kits.
- Management and fulfilment of all promotional prizes.
- Sampling & Experiential activation in Centra stores with hundreds of shoppers!